Sales Manager interview questions

Basic questions

1. How would you introduce yourself to a new customer?
2. What makes a good salesperson?
3. What is the difference between sales and marketing?
4. How do you find new customers?
5. Sell me this pen.
6. Why do you want to work as a Sales Manager?
7. How do you learn about a product before you sell or promote it?
8. How do you deal with a customer saying no to you?

Practical questions

1. A customer says your product is too expensive. What do you say?
2. How do you plan your week to reach a monthly target?
3. How would you use social media to get leads for a small business?
4. A customer has stopped buying from you. How do you win them back?
5. Which numbers do you track to know whether your sales are going well?
6. How would you plan a small marketing campaign with a limited budget?
7. What questions do you ask to understand what a customer really needs?
8. A competitor cuts its price by 20 percent. How do you respond?

What interviewers want to hear

Strong answers usually touch on:

• Answer with a real example: the situation, what you did, and the result, ideally with a number.
• Keep each answer to about a minute; make your main point in the first two sentences.
• Expect follow-ups. Good interviewers dig into what you just said.